Adrenalin was engaged to deliver the digital transformation built on the foundation of a feature-rich mobile app & web engagement platform. The overarching goal was to help develop a user-centric digital ecosystem for Hungry Jack’s which would increase average order value, drive loyalty and leverage deep-personalisation and geo-targeting.

As the lead designer for the website redesign I worked closely with UX designers to help execute an epic digital transformation project which was executed across the entire business.